商务英语阅读2 pdf 夸克云 tct umd 下载 2025 azw3 kindle

　　本教材贯彻CBI（ContentBased Instruction）的教学理念，采用以主题为基础的原则进行编写，每个单元有一个特定的商务主题，整套教材有一个自身的内部体系。编者在选材时注意由浅入深，循序渐进，符合学生的认知规律。本套教材内容不但具有实用性、针对性和系统性，而且具有时代性和前瞻性，供高校商务英语专业本科一、二年级学生作为商务英语阅读课程教材使用，也可作为英语类其他专业（英语语言文学专业及翻译学专业）及经管类专业学生的英语阅读教材。

Unit 1Supply and Demand

Part ⅠTheme-Based

Reading

Text AServing the Customer Across the DemandSupply Chain

Text

BEBusiness and the DemandSupply Chain

Part ⅡReading

Skills

Skimming

Part ⅢReading Practice

Section AReading Comprehension

Section BBanked Cloze

Unit 2Quality

Part ⅠTheme-Based

Reading

Text AShould a Small Business Practice Total Quality

Management?

Text BThe Twentieth Century and Quality

Part ⅡReading

Skills

Scanning

Part ⅢReading Practice

Section AReading Comprehension

Section BBanked Cloze

Unit 3Money

Part ⅠTheme-Based

Reading

Text AMoney and Its Functi***

Text BThe Importance of

Money

Part ⅡReading Skills

Identifying Referents

Part ⅢReading Practice

Section AReading Comprehension

Section BBanked Cloze

Unit 4Business Failure

Part ⅠTheme-Based

Reading

Text ABusiness Failure

Text BThe Disneyland Paris: a Rocky

Beginning

Part ⅡReading Skills

Recognizing Transiti***

Part ⅢReading

Practice

Section AReading Comprehension

Section BBanked

Cloze

Unit 5Marketing

Part ⅠTheme-Based

Reading

Text AMarketing Strategy

Text BInternational Marketing

Part

ⅡReading Skills

Locating Major and Minor Details

Part ⅢReading Practice

Section AReading Comprehension

Section BBanked Cloze

Unit 6Sales

Part ⅠTheme-Based

Reading

Text ASelling Like You’re Not a Salesperson

Text BThe Secrets to

Building a WorldClass Sales Team

Part ⅡReading Skills

Recognizing

Paragraph Patterns: Listing Details

Part ⅢReading Practice

Section

AReading Comprehension

Section BBanked Cloze

Unit 7Stress

Part ⅠTheme-Based

Reading

Text AStress: What It Is and What You Can Do About It

Text

BWorkplace Stress :Tips to Reduce and Manage It

Part ⅡReading

Skills

Recognizing Paragraph Patterns: Sequence

Part ⅢReading Practice

Section AReading Comprehension

Section BBanked Cloze

Unit 8Managing People

Part ⅠTheme-Based

Reading

Text AHuman Resource Management

Text B9 Ways To Manage People Who

Bother You

Part ⅡReading Skills

Recognizing Paragraph Patterns: Definition

and Example

Part ⅢReading Practice

Section AReading Comprehension

Section BBanked Cloze

Unit 9 Risk Management

Part ⅠTheme-Based

Reading

Text AWhat Asbestos Taught Me About Managing Risk

Text BA Better

Way to Manage Risk

Part ⅡReading Skills

Recognizing Paragraph Patterns:

Classification

Part ⅢReading Practice

Section AReading Comprehension

Section BBanked Cloze

Unit 10Team Management

Part ⅠTheme-Based

Reading

Text AWhat Makes a Team?

Text BHow to Kill a Team’s

Creativity

Part ⅡReading Skills

Recognizing Paragraph Patterns: Cause and

Effect

Part ⅢReading Practice

Section AReading Comprehension

Section

BBanked Cloze

Unit 11Advertising

Part ⅠTheme-Based

Reading

Text AGreat Advertising Needs Great Clients

Text BThe Top 5 Ways

Advertisers Are Tricking You

Part ⅡReading Skills

Recognizing Paragraph

Patterns: Comparison and Contrast

Part ⅢReading Practice

Section AReading

Comprehension

Section BBanked Cloze

Unit 12The Lives of a Company

Part

ⅠTheme-Based Reading

Text AThe Life Cycle of a Company (I)

Text BThe Life

Cycle of a Company (II)

Part ⅡReading Skills

Noticing Signal Words

Part

ⅢReading Practice

Section AReading Comprehension

Section BBanked

Cloze

Vocabulary

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