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内容简介:
Six decades ago, Toyota was an embarrassment. Today, they are
the auto- industry leader. The Toyota Leaders: An Executive Guide
tells how they did it, and in such a way that allows readers to
apply the less***. Discover how Toyota is more than just a series
of good business moves, but a culture first put into place by its
founders and built on through the years. Not a corporate history,
Sato uses Toyota's past to contextualize his discussion as he
focuses on the company's unique business strategies.
- Find out why an innovative vehicle like the hybrid Prius came
from Toyota and not the more technologically - advanced
Honda.
- Learn how General Motors supplied invaluable business know-how
to then-provincial Toyota in the early eighties.
- Discove***hy Toyota thinks giving back to Japan and the world
is a smart idea.
- Learn how a national healthcare system is a good thing for
business.
This is the Toyota book for entrepreneurs and executives in all
industries, not just manufacturing.
书籍目录:
Toyota and I--and David Halberstam
1. The Toyoda Precepts
2. What It Takes a Leader
3. A Founder's Dreams and Frustrati***
4. Toyota Learned from Ford
5. The Toyota Production System
6. Conditional Reinstatement of the President
7. Toyoda Family Tragedy
8. Electing for Independent Development
9. The Standard for Japanese Cars
10. Toyota, Its Own Worst Enemy
11. C***tructing the Motomachi Plant
12. Initiating Exports to the U.S.
13. People's Car or Mass-Market Car?
14. Protect Your Own Castle
15. The Corolla: Realizing the Dream of Toyota's
Founder
16. Victors in the Industrial Re***anization Drama
17. Toyota's Cornerstone: Labor-Management Cooperation
18. Waving the Presidential Flag
19. Virtue out of Vice
20. The Global Compact Car Wars
21. The Decisive Tie-Up Negotiati*** with Ford and ***
22. The Vicissitudes of an International Corporation
23. Crisis at Toyota
24. Okuda's Reform
25. The Man Behind Lexus
26. The Toyota Prius: Another Trump Card
27. Preparing to Become World-Best
28. Reaching for the Throne: Multidimensional Strategy
The Wounded Forerunner
作者介绍:
Masaaki Sato simply has no pee***hen it comes to reporting on
the Japanese auto industry, his prominence dating back to the
1980's when he was on the auto beat for Nikkei (the Japanese Wall
Street Journal). Currently an executive at Nikkei Business
Publicati***, he is the author of highly regarded histories
including one on the early days of home video technology (i.e., VHS
vs. Betamax) and that has been adapted to the big screen. His most
recent book is The House of Toyota.
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编辑推荐
"Masaaki Sato's career as a business journalist enabled him to
see firsthand much of the evolution..."-Maryanne Keller, leading
auto industry ***yst
书籍介绍
Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the less***. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.
- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.
- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.
- Discove***hy Toyota thinks giving back to Japan and the world is a smart idea.
- Learn how a national healthcare system is a good thing for business.
This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.
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- 网友 师***怡:
说的好不如用的好,真心很好。越来越完美
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一般般,只能说收费的比免费的强不少。
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是个好网站,很便捷
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五星好评哦
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喜欢!很棒!!超级推荐!
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特好。有好多书
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可以可以可以
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卡的不行啊
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推荐,啥格式都有
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