建筑设计Mercedes-Benz Brand Places Architecture and Interior Design pdf 夸克云 tct umd 下载 2025 azw3 kindle

The internationally renowned brand Mercedes-Benz offers in this publication an exclusive insight into the significance of their point of sales as the decisive interface between the producer and the c***umer a place which creates a certain aura for the company and which can ultimately have a great influence on the success of the brand. The Mercedes-Benz strategy is to present its name, its products, and related services c***istently in all its sales and service centres throughout the world.

This publication documents the multifaceted architecture and design of the Mercedes-dealerships around the globe; it describes exactly how the brand world transforms rooms and buildings to represent and convey the exclusive corporate identity, producing a high recognition value which is so valuable on the world market.

Vorwort

Yon der gebauten Corporate Identity zur Markenarchitektur

Was sind Marken und wie funktionieren sie?

Die Funktionen des Mercedes-Benz Autohauses

Autohaus-Design als Element der Markenstrategie

Markenpragung und Markenerlebnis: Die ,,Brand Gallery"

Licht- und Farbdesign

Medieneinsatz fur Vertrieb und Marke

Event-Marketing und Architektur

Zeichen aus Glas: Die ersten Mercedes-Benz Center in Berlin und Munchen

Die Marke in den Metropolen: Mercedes-Benz Center der Zukunft

Fur City-Flaneure: Mercedes-Benz Spots

Premium und Standard: Kleine und mittlere Autohausformate in Deutschland

Mercedes-Benz in Europa

Ferne Kontinente: Autohauser in Afrika, Asien und Lateinamerika

Room with a view: Lesbos

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