Customer Relati***hip Management pdf 夸克云 tct umd 下载 2025 azw3 kindle

"Customer Relati***hip Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relati***hips. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applicati***. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retenti***, and profitability are also examined on the basis of empirical findings.

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"Customer Relati***hip Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relati***hips. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applicati***. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retenti***, and profitability are also examined on the basis of empirical findings.