跨境电商实用英语(第3版·数字教材版) 中国人民大学出版社 pdf 夸克云 tct umd 下载 2025 azw3 kindle

本教材是高职院校学生了解跨境电商、学习跨境电商相关的行业用语、提高跨境电商英语沟通能力的基础教材。

本教材结构明了，清晰易懂。采用校企双元合作开发模式，共分为五个单元。Unit 1是 Overview of Cross-border E-commerce，介绍了跨境电商的概念、特点、意义和发展前景等；Unit 2是Introduction to Main Cross-border E-commerce Platforms，介绍了主要的跨境电商平台；Unit 3是Pre-sale Services of Cross-border E-commerce，介绍了跨境电商售前服务；Unit 4是On-sale Services of Cross-border E-commerce，介绍了跨境电商售中服务；Unit 5是 After-sales Services of Cross-border E-commerce，介绍了跨境电商售后服务。

Unit 1 Overview of Cross-border E-commerce

Chapter 1 Concept and Characteristics of Cross-border E-commerce

Chapter 2 The Significance of Cross-border E-commerce

Chapter 3 Cross-border E-commerce Development in China

Chapter 4 Customer Service of Cross-border E-commerce

Unit 2 Introduction to Main Cross-border E-commerce Platforms

Chapter 1 Alibaba.com

Chapter 2 AliExpress

Chapter 3 Amazon Platform (B2B)

Chapter 4 Amazon Platform (B2C)

Chapter 5 DHgate

Chapter 6 E-commerce Platforms in Different Countries

Unit 3 Pre-sale Services of Cross-border E-commerce

Chapter 1 Store Deion

Chapter 2 Title Deion

Chapter 3 Product Deion

Chapter 4 Platform-inside Marketing

Chapter 5 SNS Marketing

Chapter 6 SEO & SEM

Unit 4 On-sale Services of Cross-border E-commerce

Chapter 1 Product Information Inquiry

Chapter 2 Payment

Chapter 3 Price Negotiation

Chapter 4 Product Packaging

Chapter 5 Shipment and Delivery

Unit 5 After-sales Services of Cross-border E-commerce

Chapter 1 Disputes and Complaints

Chapter 2 Comments on Product/Service

Chapter 3 Customer Maintenance

Chapter 4 C***umer Habits and Characteristics of Major Countries (Ⅰ)

Chapter 5 C***umer Habits and Characteristics of Major Countries (Ⅱ)

Appendices

Appendix I Products Catalogues

商品类目名称中英文对照

Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves

“一带一路”沿线国家介绍

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书籍介绍

　　《跨境电商实用英语（第3版·数字教材版）》特点：　　案例真实生动：融入跨境电商行业核心词汇和常用表达　　学习情境逼真：多样化实战练习中注重语言的实际应用　　配套资源丰富：提供学习大纲、单元模块PPT、案例集、习题库、样卷等教学资源　　案例数据新：定期更新新案例及拓展阅读素材