(商业传播圣经)CORP COMM BIBLE pdf 夸克云 tct umd 下载 2025 azw3 kindle

Public relati***-the power to influence perception-has never been more critical to success. In today's media-saturated, Internetdriven, fast breaking global society, it can help us achieve our goals-or undo us.

In this comprehensive manual, the "Father of Public Relati***" shares his battle-tested secrets on how all of us can form a positive image. Whether you want to handle investor relati*** for a Fortune 500 firm, get attention for your small business, in***ct more effectively with employees, or reposi- tion your company for the new millennium, this eminently practical guide offers sound advice on every ***ect of corporate communicati***:

how to get the media on your side

how to prepare for, respond to, and use a crisis to your advantage

how to make speeches and presentati*** with confidence and ease

how to transform your career though the power of the written word a, how to master up-to-the-minute methods for keeping communicati*** vital

Highlighted by interviews with experts in every area of communicati***, The Corporate Communicati*** Bible is an invaluable resource no businessperson can afford to be without.

Acknowledgments

Foreword

Introduction

Chapter 1: Media

Chapter 2: Investor Relati***

Chapter 3: Employee Communicati***

Chapter 4: Oral Communicati***

Chapter 5: Crisis Communicati***

Chapter 6: Community Relati***, Government, and the Global Marketplace

Chapter 7: The Nonprofits

Chapter 8: Promoting Yourself through Print

Chapter 9: Positioning and Repositioning

Chapter 10: Small Business Communicati***

Chapter 11: Keeping Communicati*** Young

Conclusion

Index

Robert L. Ditenschneider is founder of The Dilenschneider Group, a corporate strategic counseling and pubic relati*** firm in New York City. He was formerly president and CEO of Hill & Knowlton, Inc., where he worked for nearly twenty-five years. He has l

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