跨境电商英语口语实例大全 pdf 夸克云 tct umd 下载 2025 azw3 kindle

本书专门针对从事跨境电商行业的人员，将跨境交易中需要用到的英语知识和口语交流要点，通过不同的交易场景展现出来。全书共7章，主要包括三个部分：第一部分展示了B2C模式售前、售中、售后及商铺营销的口语交流，第二部分展示了B2B交易线上和线下交流两种形式，第三部分展示了客户反馈的不同处理方式。

本书通过中英双语展示实际情景，对读者来说很有代入感。通过情景对话学习常用例句和常用短语，顺便提高单词量，一举四得，一气呵成。本书适合所有想要从事跨境电商工作的人员，希望通过本书的学习，读者能顺利地与国外客户进行线上和线下的交流，使交易更加得心应手。

CHAPTER 01 售前交流Pre-sale Communication

PART 1-1 网络商店The E-shop /2

UNIT 01 了解商铺The Information of Store /2

UNIT 02 店家不在线Not Online /6

UNIT 03 询问产品Asking about Products /9

UNIT 04 商品限购Limits on Purchases /13

UNIT 05 产品已下架The Goods has been taken down /17

PART 1-2 进行议价Negotiating about the Price /20

UNIT 01 讨价还价Bargain over the products /20

UNIT 02 商品折扣Discount for this Commodity /23

UNIT 03 促销活动Sales Promotion /26

UNIT 04 零售和批发Retail and W***sale /30

CHAPTER 02 售中交流On-sale Communication

PART 2-1 下订单Placing Order /34

UNIT 01 店内选品In-store Selection /34

UNIT 02 库存状况Inventory Situation /37

UNIT 03 特殊要求Specific Needs /42

UNIT 04 在线订购Online Ordering /45

PART 2-2 支付管理Payment Management /49

UNIT 01 价格调整Adjust the Price /49

UNIT 02 介绍付款程序Introducing the Payment Procedure /52

UNIT 03 介绍退款条件Introducing Refund Conditi*** /55

UNIT 04 介绍退款程序Introducing the Refund Procedure /58

UNIT 05 定期付款Scheduled Payment /61

PART 2-3 出货管理Delivery Order Management /64

UNIT 01 产品包装Packing of Products /64

UNIT 02 提醒买家已发货Reminding the Buyer of the Ship Date /67

PART 2-4 物流选择The Logistics Selection /70

UNIT 01 邮政物流Post Logistics /70

UNIT 02 商业快递Commercial Express Delivery /73

UNIT 03 专线物流Special Line Logistics /76

UNIT 04 跟踪交付状态Following the Delivery Situati*** /79

CHAPTER 03 售后交流After-sale Communication

PART 3-1 售后服务After-sale Service /84

UNIT 01 维修服务Maintenance Service /84

UNIT 02 无条件退货Returning Goods Unconditionally /87

PART 3-2 特殊情况Special Situation /90

UNIT 01 延迟发货Delaying the Delivery /90

UNIT 02 不可抗力The Force Majeure /93

UNIT 03 客户要求改地址Customers Requests of changing Address /95

UNIT 04 取消订单Canceling the Order /98

UNIT 05 拒绝退款Refusing to a Refund /101

CHAPTER 04 商铺营销Net-Shop Marketing

PART 4-1 营销活动Marketing Activities /106

UNIT 01 推广策略Promotion Strategy /106

UNIT 02 商家促销Merchants' Launched Promoti*** /109

UNIT 03 节日促销Holiday promotion /111

UNIT 04 品牌营销Brand Marketing /114

PART 4-2 产品管理Product Management /117

UNIT 01 产品发布Product Releasing /117

UNIT 02 选择产品Product Selection /119

UNIT 03 处理劣质品Disposal of Inferior Products /122

CHAPTER 05 B2B 交易Business-to-Business Trade

PART 5-1 线上交流Online Communication /126

UNIT 01 讨论产品细节Discussing the Product Details /126

UNIT 02 价格讨论The Price Discussion /129

UNIT 03 运输方式Modes of Transport /132

PART 5-2 邮件交流E-mail Communication /135

UNIT 01 询盘The Inquiry /135

UNIT 02 报盘The Offer /138

UNIT 03 还盘Counter Offer /141

UNIT 04 订购Ordering Goods /144

UNIT 05 包装要求Packing Requirements /148

UNIT 06 赔偿损失Compensation for Loss /151

UNIT 07 赔付方案Compensation Proposal /154

UNIT 08 投保一切险To Cover All Risks /157

UNIT 09 节日问候Holiday Greetings /161

UNIT 10 推荐新品Recommending New Products /163

UNIT 11 祝贺与感谢 Congratulati*** and Thanks /165

CHAPTER 06 线下交流Offline Communication

PART 6-1 接待客户Reception of Clients /172

UNIT 01 预约安排Appointment Arrangement /172

UNIT 02 参观产品展示室Visiting the Product Showroom /175

PART 6-2 合作形式The Format of Co-operation /179

UNIT 01 合资经营Joint Venture /179

UNIT 02 技术转让Technology Transfer /182

UNIT 03 补偿贸易Compensation Trade /185

PART 6-3 商务谈判Business Negotiation /188

UNIT 01 要求佣金Asking for the Commission /188

UNIT 02 客户会议Customer Meeting /191

UNIT 03 签订合同Sign a Contract /195

CHAPTER 07 客户反馈与纠纷Customer Feedback and Disputes

PART 7-1 客户差评Negative Feedback /200

UNIT 01 邀请客户反馈Inviting Customer Feedback /200

UNIT 02 物流慢Logistics is too Slow /203

UNIT 03 服务态度差Poor Service Attitude /206

UNIT 04 处理中差评Disposal of Neutral and Negative Comment /209

PART 7-2 产生纠纷Give Rise to a Dispute /212

UNIT 01 质量问题Quality Problems /212

UNIT 02 弄错货物Misplaced Goods /215

UNIT 03 货物破损The Goods is Damaged /218

UNIT 04 退货Sales' Returning /222

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在线阅读地址：跨境电商英语口语实例大全在线阅读

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A:Hi,I'm interested in your products,

Are you there?

B:Welcome to Xi'an Nana Crafts Co.,

Ltd.What can I do for you?

A:I am very interested in Chinese

handicrafts.The sky lanterns in your

shop look very exquisite.Do you have

any other handicrafts besides this?

B:There is,of course.We are

professional manufacturer and exporter

that is concerned with the design,development and producti*** of paper crafts,Chinese lanterns

and Christmas decorati***.All of

our products suit international Eco-

friendly and quality standards.Besides

the Sky Lanterns,you can choose other

goods as many as you like.

A:Really?What kinds of paper crafts

are there in the shop?

B:We have paper fan,sky lantern,

wedding deco,paper lanterns,gre...

书籍介绍

本书专门针对从事跨境电商行业的人员，将跨境交易中需要用到的英语知识和口语交流要点，通过不同的交易场景展现出来。全书共7章，主要包括三个部分：第一部分展示了B2C模式售前、售中、售后及商铺营销的口语交流，第二部分展示了B2B交易线上和线下交流两种形式，第三部分展示了客户反馈的不同处理方式。

本书通过中英双语展示实际情景，对读者来说很有代入感。通过情景对话学习常用例句和常用短语，顺便提高单词量，一举四得，一气呵成。本书适合所有想要从事跨境电商工作的人员，希望通过本书的学习，读者能顺利地与国外客户进行线上和线下的交流，使交易更加得心应手。