SATI***IED CUSTOMERS TELL THREE(I***N=9780385522724) 英文原版 pdf 夸克云 tct umd 下载 2025 azw3 kindle

　　New-media pioneer Pete Blackshaw contends that because anyone

with a computer can broadcast an opinion to milli*** and derail a

multibillion-dollar company or undermine a global brand, companies

today need to build and maintain credibility on every front.

暂无相关目录，正在全力查找中！

　　PETE BLACKSHAW is executive vice president of strategic

services at Nielsen Online. A former coleader of in***ctive

marketing at Procter & Gamble and a graduate of University of

California at Santa Cruz, and then Harvard Business School, he has

been on the cutting edge of online media, c***umer opinion, and

word-of-mouth behavior for more than a decade, and is quoted

frequently in the media. He lives in Cincinnati, Ohio.

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：SATI***IED CUSTOMERS TELL THREE(I***N=9780385522724) 英文原版在线阅读

在线听书地址：SATI***IED CUSTOMERS TELL THREE(I***N=9780385522724) 英文原版在线收听

在线购买地址：SATI***IED CUSTOMERS TELL THREE(I***N=9780385522724) 英文原版在线购买

暂无原文赏析，正在全力查找中！

媒体评论

　　"In June 2006, a man named Vincent Ferrari had a shockingly

combative conversation with an AOL sales rep; he recorded it and

posted it on YouTube. More than 62,827 viewings later, AOL's

reputation was irretrievably damaged. In the digital age,

disgruntled customers are now in the driver's seat, argues

Blackshaw in this thoughtful and engaging book. With the advent of

C***umerist.com and other venues where customers can blow off steam

about bad service or deficient products, c***umer generated media

is a force to be reckoned with. Since c***umers trust other

c***umers above companies or brands, a company's success depends on

its credibility and its ability to gain the trust and *** of

Web-savvy, outspoken and influential customers. Through remarkable

stories of mass c***umer advocacy and the power of bloggers and

ordinary Joes with an Internet connection and a bone to pick,

Blackshaw advises executives on how to build credibility into their

businesses through blogs, Web sites and video postings.

Informative, energetic and entertaining, this is a marvelous

argument for corporate resp***ibility and accountability,

interesting to laypeople and instructive for executives."

　　--Publishers Weekly