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　　On your rise to the top, hard work and experience are

important, but they can take you only so far. To lead in your

industry or profession, you must be ready to assume the leader's

speaking role. In survey after survey, the number-one skill

determined to be indispensable to leaders is communication. Must

you be born with this talent, or can you learn how to command a

room?

In Speak like a CEO Suzanne Bates proves that you don't have to

be a natural-born speaker to develop a compelling communication

style all your own. Whether you're in the corner office or the Oval

Office, at the dining room table or before an audience of milli***,

you'll find a blueprint to speak like a leader and get results. Not

another one-size-fits-all guide to better presentati*** or public

speaking, Speak like a CEO is a sophisticated approach based on the

philosophy that successful leaders have their own unique

communication styles. Its self-assessments, exercises, and

customizable self-improvement plans let you zero in on your

strengths as a communicator and discover your natural

abilities.

As an award-winning news anchor, Bates interviewed more than ten

thousand business and political leaders, celebrities, and

newsmakers--and she saw them at their best and worst. Now a

sought-after executive traine***ith national and international

clients, she is renowned for her ability to transform leaders who

avoid the spotlight into bold, confident, natural speakers. In

Speak like a CEO, she arms you with the same techniques that have

helped her clients become communicators extraordinaire. You'll find

tricks of the trade, whether speaking in front of crowds and

cameras or one-on-one.

Speak like a CEO also offers you a chance to learn from the

masters. You will be inspired by the advice and experience of

leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell.

Preface

Acknowledgments

Introduction

PAPT 1 The Secrets: What CEOs and Leaders Know

1.What It Means to Speak Like a CEO（the Ones You Really

Admire）

2.Eight Secrets of Successful CEOs and Leaders Who Speak Well

3.You're as Good as You Decide to Be

4.What You Can Learn from Ten Thousand Leaders and Working on TV

for Twenty Years

5.The Eight Most Frequent Mistakes People Make in Front of Crowds

and Cameras

6.The Authenticity Gap: Why the Real you Must Shine Through

7.Taking Stock: How Do Your Skills Add Up?

8.Creating a Plan: Leaders Know It's the Way to Get Farther,

Faster

PART 2 The Situati***: A Survival Guide for the Events Where You

Must Speak and Be Great

9.Speeches

10.Presentati***

11.Q＆A Session: Thinking on Your Feet

12.Media Interviews

13.Leading Meetings

14.Conversati***

PART 3 The Strategies: Become a Great Speaker by Making a Plan and

Working It

15.Ten Things You Can Do to Guarantee Success

16.Five Coaching Plans

Appendix A Checklists

Appendix B Frequently Asked Questi***

Appendix C Resources and Recommended Reading

Appendix D Communication and Leadership

Appendix E The Gettysburg Address: Abraham Lincoln

Index

　　SUZANNE BATES is a com-munication c***ultant to a host of

prestigious clients,including Mellon Financial,State Street

Bank,Ernst ＆Young,Sun Life,Dreyfus,Citistreet,Sepracor,and Cabot

Corporation.For two decades she was a top-rated ancho***ith

WBZ-TV,Boston;WC***,Philadelphia;and WFLA-TV,Tampa-St.PETER***URG.She

is a mem-ber of the Leadership Council of Harvard University's

Center for Business and Government and is an Associated Press News

Award winner.

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